We Not Me

Executive, board director, mother and entrepreneur. Sally believes in the power of authenticity and that in life, you simply have to love what you do and do what you love. A boarding school education gave me the confidence to follow an unconventional path that has led her to being CEO of one of the world’s fastest growing non-profits. Sally's mission is to inspire and support the World Commerce & Contracting team and our global community to collectively drive positive change in the world of commerce of contracting. Having completed her law degree in London, Sally was drawn to the dynamic world of start-ups. Commercial Management was a field in demand, and Sally found myself in a series of fast-growth telecoms firms where she learnt by doing. Travelling the world, negotiating contracts and partnerships, working directly with and for top management. In the early 2000s children entered her world and in 2007 she struck out on my own, offering contract and commercial services to start-ups and SMEs. Sally's company flourished, in part through the strong link she had with the Association. In 2014, Sally was invited to join World Commerce & Contracting as a part-time contractor, leading its activities in Europe... a year later she found myself working full-time as COO, charged with bringing structure and discipline to the fast-growing and entrepreneurial association. The rest, as they say, is history... and it’s probably fair to say that Sally's golden retriever, Benjy, has a better idea of what she does than her two sons ever will!