This week, Dan and Pia are joined by Anna Britnor Guest, who has over 30 years of technology sales experience and who now works to develop and coach salespeople within the SaaS industry.

They talk about whether sales “teams” are really teams and not just groups of people, pivoting the mantra of “don’t lose alone” to “don’t learn alone”, and maintaining a common language around the sales process.

Anna also shares three key things teams can do right now to work more effectively to meet the customers’ needs, and to meet their own needs.